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When you entrust the marketing of
your property to me, the sale of your property
will be my primary responsibility.
I am committed to the
highest standards of professionalism,
integrity, client concern and service. When you
list your home with me, I will provide you with
the following:
Agency Alternatives
I will review the agency
alternatives and representations that are
available to you and to potential buyers,
Seller Agency, Buyer Agency and Disclosed or
Limited Dual Agency. The representation of your
interests, and my role as your agent for the
different agency relationships, will be
thoroughly presented to you for your
consideration.
Marketing Plan
I will present to you a
custom Marketing Plan — a formal written plan
for marketing your property.
Competitive Market Analysis
I will provide you with a
current Competitive Market Analysis, and will
assist you in determining the most effective
list price for your property.
Financing Alternatives
I will show you various
financing alternatives for buyers of your
property, and discuss the likely impact of each
alternative on your sale.
Estimated Proceeds
If you desire we will
furnish you with an approximate estimate of the
proceeds you can expect from the sale of your
property.
Home Enhancement
If needed, I will develop
a plan to enhance your property's ability to
attract buyers.
Teamwork
I will present your
property to the Coldwell Banker Residential
Brokerage sales team. I will share with you the
team's review and recommendations to help you
realize the best price obtainable for your
property.
Promotion to Other Brokers
I will promote your
property to other reputable, professional
brokers and sales associates in the area.
Multiple Listing Service
I will prepare a plan for
your property to appear in the local Multiple
Listing Service. The information will be
submitted by the date we have selected, for the
property's debut on the market to achieve
maximum impact.
Property Information
I will make information
on your property available to local and
out-of-town buyer prospects. Additional copies
of this information will be available for sales
associates and prospective buyers at your
property.
Direct Marketing
I will distribute
promotional materials on your property to key
market areas to attract potential buyers.
Coldwell Banker Residential Brokerage
Sign
I will place a Coldwell
Banker Residential Brokerage FOR SALE sign on
your property, to help generate calls to our
offices from prospective buyers.
Advertising
I will review with you
our extensive advertising program —
including Coldwell Banker Online, our Real
Estate Buyer's Guide and local and national ad
program.
Seller Disclosure
I will present your
written disclosure regarding the condition of
your property to buyer prospects to assist them
in preparing an offer. You will keep the
information current on the disclosure form and
inform us of any changes.
Home Warranty
I will provide you with
information regarding a warranty on the
operating systems of your property to increase
its marketability and help reduce your
liability to the buyer.
Title Services
I will provide you with
information regarding our title company and
give you the opportunity to order title work
early to allow for a timely, smooth
closing.
Marketing Activity Report
I will provide you with
updates on a regular basis to keep you informed
of competitive market conditions, buyer
activity, and the actions we have taken to
market your property.
Qualifying Buyers
I will seek financial
qualifying information on all buyers submitting
a purchase offer.
Purchase Offers
I will review all
purchase offers as they are presented, and we
will negotiate on your behalf to reach a
purchase agreement with terms that are
favorable for you.
Closing the Sale
I will monitor and inform
you of the progress of the transaction,
including the satisfaction of all contingencies
and conditions during the entire process.
After-Sale Service
I will contact you after
the closing to follow up on any remaining
details or service needs.
Service Satisfaction Survey
I will provide you with a
confidential opportunity to give an evaluation
of our services.
Exceptional Personal Service
I never forget that the
sale of your property is a very important,
personal matter. I do all those things — both
big and small — that make a difference in the
way your property is sold and how you are
treated in the process. With me, your property
is not just "another listing.
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